Building Full Commitment
Perhaps the toughest thing to
get right in management is the level of detail you apply to setting
goals. Too little detail leads to confusion and conflicts in
interpretation. Too much detail leads to prescription, and conflicts
in delegation. Neither result is good for focusing the creative
determination of your people where you need it: on the goal,
rather than on each other or on you.
And the problem is compounded enormously
when you have a brand new team creating a new, business critical,
organisation from scratch, as was the situation for Emerson's
World Wide Supply Chain (WWSC).
WWSC's response was to use QFD: to understand clearly what the
success criteria of the new organisation would be; to develop
a structure of processes to deliver that success; and to drive
the efficient design and management of those processes.
The picture (above) shows part of the QFD
cascade workshop. In the workshop, the whole WWSC organisation
worked together to design the critical elements of the organisation.
The picture shows one of the process teams creatively exploring
the opportunities for their process to contribute to the goals
of WWSC. Subsequent to this, the workshop provided the opportunity
for them to work with members of other process teams to reconcile
their combined ideas into a coherent and effective whole.
As a result of the workshop, every individual
in WWSC knew and were committed to what WWSC was going to achieve;
they knew their part in that, and how that linked with the wider
team; they knew the flexibility they had to make it happen, and
they were committed and confident that they could do so. What
better place to start!
To read the case study of this work, click
understand more about QFD, click here
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Management Systems Ltd 2003
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performance by 140%
Managing by Design
- a handbook of
(purchase on line)
QFD: Making your
vision reality (insight)
delivery through empowered enthusiasm (insight)
Unified commitment through a compelling
For more detail:
commitment through processes