Increasing Expectations

So why is increasing change and increasing complexity a problem? Surely it merely increases our options and gives us choices that we can take at our own pace?
Well we know the answer to that one, don't we? The answer is an emphatic 'No!'
Each increase in potential brings with it a corresponding increase in expectations, which arise out of:

	Competitors exploiting new opportunities to undercut our margins and win new business
	Customers demanding additional functionality at reduced cost in order that they to can exploit the opportunities
	Shareholders expecting ever greater returns

We ignore these expectations at the peril of losing our customers, our profit, our shareholders, our business and our job.
'Change' is the nature of the race we are in. 'Change' is to business and competition what running is to the 100 metres. Ambling along is not an option.
But there is a positive side. Becoming good at change enables you to win races.

Return to 'Increasing Pressure'